Table of Contents
1 Market Overview
1.1 Advertising Introduction
1.2 Market Analysis by Type
1.2.1 TV Advertising
1.2.2 Newspaper & Magazine Advertising
1.2.3 Outdoors Advertising
1.2.4 Radio Advertising
1.2.5 Internet Advertising
1.2.6 Others
1.3 Market Analysis by Applications
1.3.1 Food & Beverage Industry
1.3.2 Vehicles Industry
1.3.3 Health and Medical Industry
1.3.4 Commercial and Personal Services
1.3.5 Consumer Goods
1.3.6 Others
1.4 Market Analysis by Regions
1.4.1 North America (USA, Canada and Mexico)
1.4.1.1 USA Market States and Outlook (2012-2022)
1.4.1.2 Canada Market States and Outlook (2012-2022)
1.4.1.3 Mexico Market States and Outlook (2012-2022)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2012-2022)
1.4.2.2 France Market States and Outlook (2012-2022)
1.4.2.3 UK Market States and Outlook (2012-2022)
1.4.2.4 Russia Market States and Outlook (2012-2022)
1.4.2.5 Italy Market States and Outlook (2012-2022)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2012-2022)
1.4.3.2 Japan Market States and Outlook (2012-2022)
1.4.3.3 Korea Market States and Outlook (2012-2022)
1.4.3.4 India Market States and Outlook (2012-2022)
1.4.3.5 Southeast Asia Market States and Outlook (2012-2022)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2012-2022)
1.4.4.2 Egypt Market States and Outlook (2012-2022)
1.4.4.3 Saudi Arabia Market States and Outlook (2012-2022)
1.4.4.4 South Africa Market States and Outlook (2012-2022)
1.4.4.5 Nigeria Market States and Outlook (2012-2022)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 WPP
2.1.1 Business Overview
2.1.2 Advertising Type and Applications
2.1.2.1 Type 1
2.1.2.2 Type 2
2.1.3 WPP Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2 Omnicom Group
2.2.1 Business Overview
2.2.2 Advertising Type and Applications
2.2.2.1 Type 1
2.2.2.2 Type 2
2.2.3 Omnicom Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3 Dentsu Inc.
2.3.1 Business Overview
2.3.2 Advertising Type and Applications
2.3.2.1 Type 1
2.3.2.2 Type 2
2.3.3 Dentsu Inc. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4 PublicisGroupe
2.4.1 Business Overview
2.4.2 Advertising Type and Applications
2.4.2.1 Type 1
2.4.2.2 Type 2
2.4.3 PublicisGroupe Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5 IPG
2.5.1 Business Overview
2.5.2 Advertising Type and Applications
2.5.2.1 Type 1
2.5.2.2 Type 2
2.5.3 IPG Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6 Havas SA
2.6.1 Business Overview
2.6.2 Advertising Type and Applications
2.6.2.1 Type 1
2.6.2.2 Type 2
2.6.3 Havas SA Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7 Focus Media Group
2.7.1 Business Overview
2.7.2 Advertising Type and Applications
2.7.2.1 Type 1
2.7.2.2 Type 2
2.7.3 Focus Media Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.8 Guangdong Advertising Co., Ltd.
2.8.1 Business Overview
2.8.2 Advertising Type and Applications
2.8.2.1 Type 1
2.8.2.2 Type 2
2.8.3 Guangdong Advertising Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.9 Bluefocus Communication Group Co., Ltd.
2.9.1 Business Overview
2.9.2 Advertising Type and Applications
2.9.2.1 Type 1
2.9.2.2 Type 2
2.9.3 Bluefocus Communication Group Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.10 SiMei Media
2.10.1 Business Overview
2.10.2 Advertising Type and Applications
2.10.2.1 Type 1
2.10.2.2 Type 2
2.10.3 SiMei Media Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.11 AVIC Culture Co.,Ltd.
2.11.1 Business Overview
2.11.2 Advertising Type and Applications
2.11.2.1 Type 1
2.11.2.2 Type 2
2.11.3 AVIC Culture Co.,Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.12 Yinlimedia
2.12.1 Business Overview
2.12.2 Advertising Type and Applications
2.12.2.1 Type 1
2.12.2.2 Type 2
2.12.3 Yinlimedia Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
2.13.1 Business Overview
2.13.2 Advertising Type and Applications
2.13.2.1 Type 1
2.13.2.2 Type 2
2.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.14 Guangdong Guangzhou Daily Media Co., Ltd.
2.14.1 Business Overview
2.14.2 Advertising Type and Applications
2.14.2.1 Type 1
2.14.2.2 Type 2
2.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.15 Beijing Bashi Media Co., Ltd.
2.15.1 Business Overview
2.15.2 Advertising Type and Applications
2.15.2.1 Type 1
2.15.2.2 Type 2
2.15.3 Beijing Bashi Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.16 Dahe Group
2.16.1 Business Overview
2.16.2 Advertising Type and Applications
2.16.2.1 Type 1
2.16.2.2 Type 2
2.16.3 Dahe Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.17 China Television Media
2.17.1 Business Overview
2.17.2 Advertising Type and Applications
2.17.2.1 Type 1
2.17.2.2 Type 2
2.17.3 China Television Media Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.18 Spearhead Integrated Marketing Communication Group
2.18.1 Business Overview
2.18.2 Advertising Type and Applications
2.18.2.1 Type 1
2.18.2.2 Type 2
2.18.3 Spearhead Integrated Marketing Communication Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.19 Shanghai Xinhua Media Co., Ltd.
2.19.1 Business Overview
2.19.2 Advertising Type and Applications
2.19.2.1 Type 1
2.19.2.2 Type 2
2.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.20 Chengdu B-ray Media Co., Ltd.
2.20.1 Business Overview
2.20.2 Advertising Type and Applications
2.20.2.1 Type 1
2.20.2.2 Type 2
2.20.3 Chengdu B-ray Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Advertising Market Competition, by Manufacturer
3.1 Global Advertising Sales and Market Share by Manufacturer
3.2 Global Advertising Revenue and Market Share by Manufacturer
3.3 Market Concentration Rate
3.3.1 Top 3 Advertising Manufacturer Market Share
3.3.2 Top 6 Advertising Manufacturer Market Share
3.4 Market Competition Trend
4 Global Advertising Market Analysis by Regions
4.1 Global Advertising Sales, Revenue and Market Share by Regions
4.1.1 Global Advertising Sales by Regions (2012-2017)
4.1.2 Global Advertising Revenue by Regions (2012-2017)
4.2 North America Advertising Sales and Growth (2012-2017)
4.3 Europe Advertising Sales and Growth (2012-2017)
4.4 Asia-Pacific Advertising Sales and Growth (2012-2017)
4.5 South America Advertising Sales and Growth (2012-2017)
4.6 Middle East and Africa Advertising Sales and Growth (2012-2017)
5 North America Advertising by Countries
5.1 North America Advertising Sales, Revenue and Market Share by Countries
5.1.1 North America Advertising Sales by Countries (2012-2017)
5.1.2 North America Advertising Revenue by Countries (2012-2017)
5.2 USA Advertising Sales and Growth (2012-2017)
5.3 Canada Advertising Sales and Growth (2012-2017)
5.4 Mexico Advertising Sales and Growth (2012-2017)
6 Europe Advertising by Countries
6.1 Europe Advertising Sales, Revenue and Market Share by Countries
6.1.1 Europe Advertising Sales by Countries (2012-2017)
6.1.2 Europe Advertising Revenue by Countries (2012-2017)
6.2 Germany Advertising Sales and Growth (2012-2017)
6.3 UK Advertising Sales and Growth (2012-2017)
6.4 France Advertising Sales and Growth (2012-2017)
6.5 Russia Advertising Sales and Growth (2012-2017)
6.6 Italy Advertising Sales and Growth (2012-2017)
7 Asia-Pacific Advertising by Countries
7.1 Asia-Pacific Advertising Sales, Revenue and Market Share by Countries
7.1.1 Asia-Pacific Advertising Sales by Countries (2012-2017)
7.1.2 Asia-Pacific Advertising Revenue by Countries (2012-2017)
7.2 China Advertising Sales and Growth (2012-2017)
7.3 Japan Advertising Sales and Growth (2012-2017)
7.4 Korea Advertising Sales and Growth (2012-2017)
7.5 India Advertising Sales and Growth (2012-2017)
7.6 Southeast Asia Advertising Sales and Growth (2012-2017)
8 South America Advertising by Countries
8.1 South America Advertising Sales, Revenue and Market Share by Countries
8.1.1 South America Advertising Sales by Countries (2012-2017)
8.1.2 South America Advertising Revenue by Countries (2012-2017)
8.2 Brazil Advertising Sales and Growth (2012-2017)
8.3 Argentina Advertising Sales and Growth (2012-2017)
8.4 Columbia Advertising Sales and Growth (2012-2017)
9 Middle East and Africa Advertising by Countries
9.1 Middle East and Africa Advertising Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Advertising Sales by Countries (2012-2017)
9.1.2 Middle East and Africa Advertising Revenue by Countries (2012-2017)
9.2 Saudi Arabia Advertising Sales and Growth (2012-2017)
9.3 UAE Advertising Sales and Growth (2012-2017)
9.4 Egypt Advertising Sales and Growth (2012-2017)
9.5 Nigeria Advertising Sales and Growth (2012-2017)
9.6 South Africa Advertising Sales and Growth (2012-2017)
10 Global Advertising Market Segment by Type
10.1 Global Advertising Sales, Revenue and Market Share by Type (2012-2017)
10.1.1 Global Advertising Sales and Market Share by Type (2012-2017)
10.1.2 Global Advertising Revenue and Market Share by Type (2012-2017)
10.2 TV Advertising Sales Growth and Price
10.2.1 Global TV Advertising Sales Growth (2012-2017)
10.2.2 Global TV Advertising Price (2012-2017)
10.3 Newspaper & Magazine Advertising Sales Growth and Price
10.3.1 Global Newspaper & Magazine Advertising Sales Growth (2012-2017)
10.3.2 Global Newspaper & Magazine Advertising Price (2012-2017)
10.4 Outdoors Advertising Sales Growth and Price
10.4.1 Global Outdoors Advertising Sales Growth (2012-2017)
10.4.2 Global Outdoors Advertising Price (2012-2017)
10.5 Radio Advertising Sales Growth and Price
10.5.1 Global Radio Advertising Sales Growth (2012-2017)
10.5.2 Global Radio Advertising Price (2012-2017)
10.6 Internet Advertising Sales Growth and Price
10.6.1 Global Internet Advertising Sales Growth (2012-2017)
10.6.2 Global Internet Advertising Price (2012-2017)
10.7 Others Sales Growth and Price
10.7.1 Global Others Sales Growth (2012-2017)
10.7.2 Global Others Price (2012-2017)
11 Global Advertising Market Segment by Application
11.1 Global Advertising Sales Market Share by Application (2012-2017)
11.2 Food & Beverage Industry Sales Growth (2012-2017)
11.3 Vehicles Industry Sales Growth (2012-2017)
11.4 Health and Medical Industry Sales Growth (2012-2017)
11.5 Commercial and Personal Services Sales Growth (2012-2017)
11.6 Consumer Goods Sales Growth (2012-2017)
11.7 Others Sales Growth (2012-2017)
12 Advertising Market Forecast (2017-2022)
12.1 Global Advertising Sales, Revenue and Growth Rate (2017-2022)
12.2 Advertising Market Forecast by Regions (2017-2022)
12.2.1 North America Advertising Market Forecast (2017-2022)
12.2.2 Europe Advertising Market Forecast (2017-2022)
12.2.3 Asia-Pacific Advertising Market Forecast (2017-2022)
12.2.4 South America Advertising Market Forecast (2017-2022)
12.2.5 Middle East and Africa Advertising Market Forecast (2017-2022)
12.3 Advertising Market Forecast by Type (2017-2022)
12.4 Advertising Market Forecast by Application (2017-2022)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Analyst Introduction
15.3 Data Source